Rina Peiffer/CEO's Profile

ABOUT OUR CEO

Rina Peiffer’s journey in real estate is defined by resilience, passion, and an unwavering commitment to helping others thrive. Born to Italian parents, Rina grew up with a strong sense of community and a drive to serve—a drive that was cemented after witnessing loved ones in Central America rebuild their lives following Hurricane Andrew. That experience ignited her lifelong desire to make a meaningful difference.

Rina began her studies at the University of Florida before relocating to Austin, where she met her husband, Greg. While pursuing a Master’s in Clinical Psychology, she assisted Greg with Peiffer Custom Homes, and it was there that she discovered her true calling: real estate. Her natural talent for cultivating relationships, understanding client needs, and delivering results quickly propelled her to the top ranks at Keller Williams.

Driven by a vision to lead and inspire, Rina founded the Rina Realty Group, mentoring agents and fostering a culture of learning, excellence, and client-focused service. In 2010, she launched Bella Casa Realty, a boutique brokerage dedicated to serving Central Texas with integrity, expertise, and heart. Under her leadership, Bella Casa Realty has become synonymous with exceptional client experiences and unparalleled market knowledge.

For Rina, education is the foundation of success—a principle she models daily with her team and clients. Beyond real estate, she treasures time with Greg and their two teenage daughters, whether traveling the world or enjoying simple moments at home.

To Rina, true success is measured not only in sales but in lives touched, relationships built, and the lasting impact made within her community. Her commitment to excellence and her authentic approach continue to define Bella Casa Realty as a trusted leader in luxury real estate.